Think Like a Rockstar

Written By: Book Marketing International - May• 01•12

Linda recently sold the book Think Like a Rockstar, written by Mack Collier, to McGraw Hill, due to be published  next year.

Here is what Mack had to say about his book on his blog:

  • “Who are your brand’s fans, and why you need to connect with them instead of simply trying to ‘acquire’ new customers.  I’ll walk you through how to not only recognize your fans, but how to connect with them and even how to convert ‘ranters’ into ‘ravers’ (If your company has been struggling with how to respond to ‘negative’ feedback online, this is for you!).  I’ll also profile individual brand advocates so you can learn what makes these customers so very special.
  • I’ll walk you through exactly what Rockstars do to connect with and cultivate their fans.  And a lot of what they do is completely confusing and counter-intuitive to most marketers.  They do crazy things like give away their product to the people that are most willing to buy it, and instead of trying to blast marketing messages to millions, they go out of their way to connect with only a dozen or two customers at a time.  But their methods work, and you’ll learn why.  Also, if your company is one of the many struggling to build engagement around your social media marketing efforts, Think Like a Rockstar will teach you how to solve this common marketing problem.
  • An overview to becoming a Fan-Centric company.  Yep, after this you’ll have no more excuses!  This will show you what needs to happen both internally and externally in order to create a framework where you are directly connected to your brand’s fans, and they to you.
  • And oh yes, there will be case studies, lots and lots of case studies!  I’ll look at dozens of examples of how both Rockstars and brands are embracing and empowering their biggest fans.  I’ll walk you through exactly what they did, explain why it worked, and show you how you can apply those lessons to YOUR marketing efforts!”

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One Comment

  1. Edward Smith says:

    Mack’s ideas sound like the perfect way for an author to get on TV and become famous as an expert in her field. Thanks, Edward Smith.

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