TweetThe publishing world has changed, and authors are now responsible for promoting not only their book, but also themselves. This has become much easier thanks to the Internet, but a lot of authors don’t know how to create a web platform that people will follow. Writers need to think more like the editor-in-chief and make [...]
Read the rest of this entry »The New Age of Digital Marketing Campaigns
TweetWe are in a world where The Don Draper approach, which has everything to do with big ideas and no customer interaction, will no longer suffice in today’s advertising platform. Publishers and authors are now faced with learning the ins and outs of the digital space to successfully run marketing campaigns. Jeffrey Yamaguchi, Director of [...]
Read the rest of this entry »English-language Book Market Grows in China
TweetIn both Hong Kong and China, the English-language book market is growing, big thanks to Jo Lusby, who launched Penguin in China eight years ago, and Peter Gordon, who is at the epicenter of the Hong Kong literary world. Both of these individuals are passionate about expanding the literary market in China and Hong Kong, [...]
Read the rest of this entry »Why Not You? Publishing Dreams Do Come True
TweetJosh Hanagarne considers himself a simple man who loves a good book and his job at his local public library. But last week Josh experienced what many of us hope for: the day his book was published. Not only can he call himself a published author now, his book, The World’s Strongest Librarian (Penguin Publishing, [...]
Read the rest of this entry »Google Play Makes History with First Ever Digital Book Signing
TweetWe were happy to be a part of the first ever digital book signing in Google Play’s, Live Hangout featuring Nobel Peace Prize winner and author Toni Morrison. This was created in honor of Black History Month. Our interns, along with over one hundred plus guests logged on to the Google Play site today, February 27, [...]
Read the rest of this entry »2012′s Largest Book Publishers
TweetWe heard that Pearson UK Publishing increased its sales and took the number one position amongst world wide publishers. Most major publishing companies’ sales decreased, and many only increased because they were able to buy out or merge with other publishing companies. Among the top ten publishing companies, 4 companies are from the US, 2 [...]
Read the rest of this entry »Children’s Books Selling More
TweetAt this year’s annual UK Bookseller’s Children’s Conference, Philip Stone, Bookseller’s charts editor, found that while print trade is overall down 6% in the UK, with fiction down 5% and non-fiction down 9%, children’s print trade has actually increased .2%, with fiction up 2% and non-fiction up 1.5%. Furthermore, Kobo’s (an e-book reader) UK Vendor manager revealed that e-book [...]
Read the rest of this entry »The Market for Children’s Books is Changing
TweetLast month, Bookseller’s annual Children’s Conference took place in London’s South Bank. One of the main topics of discussion was the changing market for children’s books. Kobo, an e-book reader company, revealed that children were far more likely to read if they owned an e-book reader, showing that today’s children lack the sentimental ties to physical [...]
Read the rest of this entry »Newsletter: September 28, 2012
Tweet Company News Linda was invited to the immensely popular and constructive Algonquin, New York Pitch Conference, on Friday, September 21st by its founder, the dynamic Michael Neff. She attended the mystery thriller and true crime workshop, one of many different genres at the conference, where Matt Martz, editor at St. Martin’s Press, was pitched to by fourteen [...]
Read the rest of this entry »Finding Truth Through Fiction
Tweet“I risked everything to get you out of there,” she said, her voice taut with love, and fear for my safety. “Now, you are going back.” ~ Vaddey Ratner Cambodian Author Vaddey Ratner was five years old when the Khmer Rouge came to power resulting in forced labor, starvation, and near execution. She escaped while many of [...]
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