Find A Strong Voice

Written By: Book Marketing International - Mar• 31•15

Voice is a combination of style, tone and something that is unique to the writer. JK Rowling, J.D. Salinger, Anne Rice all have one thing in common: a unique voice that is genuine to them and the way they see the world. A well executed voice is important to both fiction as well as non-fiction!

Your voice should have:
1. Personality: Your voice brings a certain outlook onto the world you are creating. It is the way you want your reader to see the world you have created.

2. Consistency: Your voice should not change when the plot shifts. It should stay consistent as your plot develops.

3. Originality: Develop a writing style that is personal to you and try not to duplicate another writer’s voice.

4. Authenticity: You have a unique way of looking at the world, make sure that comes through in your writing.

7 Tips to Keep a Consistent Pace in Your Book

Written By: Book Marketing International - Mar• 25•15

1. Action. Action scenes bring excitement to the story and move the plot forward. It is important to “show” and not “tell” in these scenes. Make your reader feel like they are a part of the action.

2. Dialogue. Alternate dialogue and description to keep a steady pace throughout. Keep your dialogue engaging and realistic, these are moments for your characters to let their emotions show and argue, confront, comfort, etc.

3. A series of incidents in succession. Create events that happen right after each other, keep the action going.

4. Short chapters and scenes. Write short segments that are easily digested to allow the reader to pass through them quickly, and not be bogged down by complex actions and descriptions.

5. Summary. Trim your word count and reserve longer scenes for major events. You can summarize whole areas, descriptions and backstory.

6. Language. Use active voice and sensory information.

7. Balance between show/tell. This helps engage the reader and guides him or her through your scenes.


5 Tips for Writing a Synopsis

Written By: Book Marketing International - Mar• 18•15

Before you send the synopsis of your novel to a potential literary agent or publisher follow these 5 tips to make your synopsis the best it can be:

1. A synopsis should be 1-2 paragraphs explaining the core of your book. It should NOT be a few pages long detailing every point in your novel.

2. Write your synopsis in the same style as your book is written. Your synopsis should show your writing style and avoid being boring at all costs. Do not give a bare bones synopsis, it should not only show the plot of your book but the emotions and the characters behind the plot.

3. Introduce your main characters and their conflicts. Avoid listing all of your characters. Clearly define your main characters and make sure they are sympathetic, so that the reader can identify with them and sympathize with their conflict.

4. Include all major plot points and how your character deals with conflict, what he or she stands to lose. You do not need to add every detail of the narrative and all subplots.

5. Proofread! Make sure there are no grammatical, spelling or punctuation mistakes.


5 Tips for Developing Your Characters in a Screenplay

Written By: Book Marketing International - Mar• 13•15

Screenplays are a balancing act between dialogue, plot and characters, but a well rounded character can make or break your screenplay. Here are some tips to write strong characters:


1. Make your main character likeable right from the start: even if your character is a bad person in the moral sense, the audience needs to root for him and be interested in what is happening to him. (Think Sopranos)

2. Make your characters realistic: characterization is very important. Spend time developing who your characters are, how they act, what they look like, why they do what they do.

3. Let your main character decide the plot: as a screenwriter you should know everything about your character: how he cooks, how he is with his family, how he dresses, how he thinks, how he makes decisions etc. If you understand the character then the plot itself will flow naturally

4. Give your characters compelling dialogue: it will tell your audience what kind of person your character is within the first few lines.

5. Give your characters a point of view: a motivation to act in a certain way.

6 Tips For Writing a Book Proposal

Written By: Book Marketing International - Mar• 04•15

Your book proposal for your non-fiction book, should argue why your book is unique and marketable and why you are the person to write it. Make sure to include: 


1. Overview: Explain why you wrote your book and what sets it apart from others in the marketplace. It is important to show why your book is different or better than competing book titles.

2. Author’s Bio: Let the publisher know who you are, what authority and credentials you have to write this book.

3. Chapter Headings and Chapter Outlines

4. Marketing Plan: Target readership: Who will read your work? Show that there is a marketplace for your work. Your online social media presence (Facebook, twitter, linkedin) speaking engagements, etc.

5. Sample Chapters (usually 3): To show your writing style

5 Tips to Show and NOT to Tell

Written By: Book Marketing International - Mar• 04•15

To improve the showing and not telling areas of your book, yo may find the following tips helpful. The more you work on these, the more you will grow as an author:

1) Use dialogue to help with characterization and provide characters’ emotions through their words.

2) Write about WHY your characters are doing the things they are doing.

3) Build mood through action.

4) Use sensory language. Readers need to see, hear, taste, smell and touch the world you created!

5) Use adjectives and adverbs to convey emotions, meaning, and motivation.

6 Tips for Writers to Promote Their Book

Written By: Book Marketing International - Nov• 04•14

Unless you are Ken Follett, the publisher won’t have the budget to market your book. If you don’t promote your book yourself, no one else will. Start early, before you send your book out to agents!

1. Build a network of supporters on email and social networks.
2. Start a blog related to the subjects in your book.
3. Build a website.
4. Find and contribute to web forums related to your book subject, reach out and link to your blog/website!
5. Invest in professional-looking business cards.
6. Create a book pitch.

5 Things Authors Need to Ask Themselves Before Writing A Non-Fiction Book

Written By: Book Marketing International - Oct• 29•14

These are essential questions for authors who want to write a non-fiction book!

1) Who is your target audience, and what is your market?
2) Why would someone would want to buy and read your book?
3) Will your book differ from the other book on the same or similar topic? Is there a need for your book?
4) Why you are the best person to write this book? What are your credentials?
5) How will you promote yourself and your book?

Writing your Fiction Book Synopsis

Written By: Book Marketing International - Oct• 28•14

Before you send your fiction book proposal out to literary agents, check out this list of what you should and should not include when writing a book synopsis.

What to Include:
-Narrative arc: a synopsis conveys the narrative arc, an explanation of the plot, the characters, and how the novel ends.
-Let your writing style shine in your synopsis and encapsulate the pertinent details of your plot line.
-Include the unique ideas and elements of your storyline
-Story advancement, through the characters’ feelings and emotions.
-Write clearly, and remember, less is more.

What to Avoid:
-Mentioning too many characters or events.
-Including too much detail about plot twists and turns.
-Unnecessary detail, description, or explanation.
-Writing back cover copy instead of a synopsis: focus on summarizing your novel or book.


Branding Yourself: How to Begin Setting Yourself Apart

Written By: Book Marketing International - Feb• 10•14

Branding is the most important part of advertising in the modern world.  Differentiating your brand from others helps to establish your target audience and create a loyal following.

The same concept applies to you as an author.  Branding yourself helps you raise your profile and build a following, which gives you a stronger appeal to a traditional publisher.  When beginning to brand yourself, consider these few points:

–       Determine what your attributes are.  Define and separate yourself from the pack and figure out what you want to convey to your audience.

–       Find your target market.  See what other successful authors in your genre or field have done to gain and retain an audience.  This will help you know who to target.

–       Utilize the Internet.  The digital realm allows you the opportunity to reach a large audience and cultivate a following before you’ve had a single word published.  Social media provides you a free and effective way to connect with potential readers around the world.

–       Establish legitimacy.  Having concrete content with a face sells you as an author.  It shows you are committed to your writing and it helps set you apart.

One of the best ways to build your brand is with a self-published book.  It is a viable and effective way to sell yourself as an author and give premium content to your audience, especially for non-fiction authors.   At Book Marketing International, we can help you navigate the world of self-publishing and begin to brand yourself.