5 Things to Keep in Mind When You Title Your Book

Written By: Book Marketing International - Jun• 02•15

The title of your book is important because it will generate interest among potential readers. Also, your title will:

1. Be the first thing noticed on your book cover
2. Be an essential part of your brand
3. Become part of the book promotion, marketing and advertising.
4. The thing readers will repeat to their friends: “Have you read …?”
5. Forever identifies with you and your book.

How Critiques Improve Your Writing

Written By: Book Marketing International - May• 27•15


– Critiques are essential to take your book to its next level.
– When receiving a critique from a professional editor, the most important thing to do as an author, is to listen with an open mind.
– Keeping an open mind and not responding emotionally will help you absorb the information and gain a new perspective on your writing’s strengths and weaknesses.
– A good critique will spotlight the problems in your manuscript, from weak characters and unnatural dialogue to the basic mechanics of your storytelling.
– Focus on the common praises and criticisms among several critiques. This is what you should use to work on to fine tune your book.
– Remember that receiving a professional editor’s criticism can be one of the most helpful ways to elevate your writing, as long as you remain open to the process.

Tips to Get Great Testimonials for Your Book

Written By: Book Marketing International - May• 25•15

Testimonials can have a tremendous effect on the sales of your book. Often books are bought based on what readers are saying about them in reviews.

1. Start early by sending out sample chapters, or the book in draft form, before it gets published, whether it is going to be self published or traditionally published.
2. Look out for book bloggers and Amazon reviewers that specialize in your genre.
3. Engage with your potential readers through social media and blog discussions before you ask them to review your book.
4. Encourage readers through your social media or website (“I would love to hear what you think about my book.”).
5. Contact readers who you know have read your book and ask for their testimonial.
6. Give away copies of your book for a promise of a comment or testimonial.

Remember. Testimonials and reviews are powerful selling tools, take advantage of them by reaching out for testimonials from your targeted audience.

Tips for Your Novel’s First Edit

Written By: Book Marketing International - May• 22•15

After you have finished the first draft of your novel, it is important to put it aside for at least two or three weeks before you do your first round of edits. Following these tips should make the editing process easier!

– Stick to your storyline, say to yourself “my story is about….”
– Remove irrelevant details which are not pertinent to the storyline.
– Who is your main character? What is the main character’s backstory?
– Determine fates. Make a note of all the characters in your novel and where they begin, go, and end. Everyone’s fate needs to be accounted for.

Once you have revised your story, you need to get a fresh pair of eyes to read it, and professional editors can guide you through the editing process!


Written By: Book Marketing International - May• 21•15

Unless you are Ken Follett, the publisher won’t have the budget to market your book. If you don’t promote your book yourself, no one else will. Start early, before you send your book out to agents!

1. Build a network of supporters on email and social networks.
2. Start a blog related to the subjects in your book.
3. Build a website.
4. Find and contribute to web forums related to your book subject, reach out and link to your blog/website!
5. Invest in professional-looking business cards.
6. Create a book pitch.


Written By: Book Marketing International - May• 20•15

The advent of self-publishing is indeed upon us. The success stories of self-published authors have been dominating the news in the past year. From the children’s fare of Jeff Kinney’s Diary of a Wimpy Kid series to E.L James’ erotica sensation Fifty Shades of Grey (which earned her the #1 spot on Forbes’ Top-Earning Authors list), self-published authors are quickly becoming mainstream.

Often authors segue from self-publishing into more traditional publishing careers after having digital and grassroots success. If you are able to sell around 10,000 copies of your book through self-publishing, a traditional publisher might take a close look at it to publish commercially. Self-publishing has provided an effective avenue to bypass commercial gatekeepers and raise awareness about you and your work.


Written By: Book Marketing International - May• 15•15

If it is unlikely that the commercial publishers will take your book, consider self publishing and we can help you.

What are the major benefits of self publishing?

First and foremost, it gives you control of your book. Content, interior and exterior design, together with marketing, are all in your hands. These are the critical decisions, and they are left up to you. In many ways, you can consider it artisanal publishing.

The benefits of self publishing are numerous. You keep 100% of the rights and royalties and self published books can be brought to market in just a few weeks.

However, although self publishing is empowering, you will need to find an editor to bring your book up to publishable standard, as it is all about content. You want your readers to enjoy your book without grammatical mistakes, too much telling and not enough showing, and great characterization, if it is fiction; and well laid out with easy flow, if it is non fiction.

Your books will not have distribution through the bookstores if they are self published, but mostly through Amazon.com. Therefore you will need to heavily market your book. The marketing is all up to you and your ability to get the word out about your book through social media.

However, self-publishing is empowering authors to take control of their book publishing in an exciting, ever-changing industry.

6 Tips for Writing Scenes in a Screenplay

Written By: Book Marketing International - Apr• 29•15

1. Scenes are the basis of all screenplays: they build the action, and move the story forward, helping the audience to have a deeper understanding of the characters.
2. Each scene acts as a different dramatic unit. It should have a beginning, a middle and an end.
3. Make sure all the scenes are necessary to tell the story and to develop the plot.
4. Define the location and the time of day in which the scene takes place.
5. Almost every scene should contain the protagonist or antagonist as these are the characters that will push the story forward.
6. Each scene should create conflict, tension or suspense to trigger consequences and keep the audience engaged.


Written By: Book Marketing International - Apr• 15•15

1. Make your characters sympathetic to the reader through their background, their habits, dreams and choices.
2. Do not just “tell” what your characters think or feel. “Show” their emotions through their reactions to conflicts, and through dialogue.
3. Use senses, such as smell, touch, sight, etc., to evoke emotions and write emotionally-filled scenes to engage your reader.
4. Your characters should go through emotional development, i.e. growth triggered by dramatic actions and events throughout your book.
5. Remember. There is not only love and hate; happiness and sadness… use the full spectrum of human emotions!



Written By: Book Marketing International - Apr• 02•15


A logline is a-one sentence summary of the essential dramatic narrative of a screenplay. It is your selling tool- choose each word carefully and get it right!

1. Before you start writing your logline, remember: do not waste words using the characters’ names, you have just one sentence!

2. Describe your main character. Who is he/she? What does he/she do? This will help you give immediate depth to your main character.

3. What is the protagonist’s main goal? What is he/she trying to accomplish?

4. Convey a sense of urgency by using “action” words, and do not reveal the ending. e.g. An Irish butcher kills his wife after she has a relationship with his best friend….

5. Save the ending for your treatment.