5 Reasons Why You Should Self Publish

Written By: Book Marketing International - Jul• 09•15

1. Time – you don’t have to have a long production cycle. You decide when to publish.
2. Profit – you don’t have to share your royalties with anyone else.
3. Ownership – you own the rights to your book.
4. Control – you can write about anything your want. It’s up to you to decide where your story goes.
5. Legacy – since you have the opportunity to write what you want, you will leave the kind of a legacy you desire.

5 Top Tips for Writing a Novel

Written By: Book Marketing International - Jul• 03•15

1. Write a one-sentence summary – think of it as an elevator pitch.
2. Know what you are writing about – do your research. Readers can tell.
3. Make your readers care – you don’t have to write about war and death to make an impact.
4. Don’t include everything you know – make sure you’re only including the important parts, without slowing the story down.
5. Know your characters – create characters your readers can relate to, even if the setting is a magical land.

5 Ways to Build an Audience

Written By: Book Marketing International - Jul• 01•15

1. Create an online presence – the more social media you utilize, the more of a presence you will have.
2. Attend writer conferences – don’t be shy to meet other authors!
3. Attend book events – going to a book signing for another author is encouraging and beneficial.
4. Sign up for book clubs – you can find a book club at any library. Not only will you meet other writers, but you might get them to read your book.
5. Talk about your book – anytime, anywhere. Share it with friends and family, they will do so as well.

5 Tips on Writing About Personal Trauma

Written By: Book Marketing International - Jun• 24•15

1. Write your book to heal before you write to publish – your first few drafts may be just for you.
2. Reach out to your support group – writing is already difficult, and writing about something real to you is so much more. You will  need the support.
3. Start out slowly – take time with planning. Do what works for you.
4. Walk away when you need to – taking a pause in the writing process sometimes is more beneficial than continuous writing.
5. Work with a professional editor- writing about a traumatic experience will bring up complicated emotions. You may need to seek help. Don’t be afraid of asking for it.

However, well-written books about traumatic experiences can be both healing for the author, and successful commercially.

5 Tips on How to Prepare Your Marketing Campaign

Written By: Book Marketing International - Jun• 22•15

1. Set up a professional author website – people will want to know about you and this is the best way for you to make a great impression.
2. Write a solid author biography – this will help when preparing marketing material in the future and will give a great insight into who you are.
3. Take professional author photos – a picture is worth a thousand words! Professionalism matters.
4. Set up a press page on your website – this is a place for your book information, book cover, press release, etc.
5. Guest post for other blogs – they will return the favor!

6 Ways to Build an Author Platform

Written By: Book Marketing International - Jun• 15•15

1. Define who you are – your platform is about you. Decide on how you want to promote your work.
2. Create valuable content – start sharing your knowledge with others. Post blogs about yourself, your book and your writing.
3. Connect with your readers – open accounts on social media and start interacting with your targeted audience.
4. Talk to your readers even before your book comes out – build those relationships.
5. Interact with other authors – whether you are writing fiction or non-fiction, there are always others writing in the same genre. They can be your cheerleaders and your support.
6. Participate in book events in your town – chose events that are similar to yours. You may meet your most faithful readers just by going to a bookstore.

5 Things to Remember When Titling Your Non-fiction Book

Written By: Book Marketing International - Jun• 12•15

1. Identify your target audience – Make them want to read your book because it’s written “for them”.
2. Be as specific as possible – Use numbers to provide structure to your information, to add credibility.
3. Make your title stand on its own – You want your book to stand out from the competition. Make your readers interested in what you have to say.
4. Choose the right verbs – The tone of voice will determine what the reader does with the book. Is it a call to action? Or an ongoing process?
5. Write for your market – Use words that your readers will understand. They should be able to tell what kind of a promise you’re making at a glance.

5 Ways to Get Out of a Writing Rut

Written By: Book Marketing International - Jun• 10•15

1. Identify your problem – is there a particular scene that’s giving you problems? Is your plot not working? Write out your goals and see if you’re meeting them.
2. Read it again – maybe you just need to fall in love with your idea all over again. Go back to the beginning and remember why you’re writing this book.
3. Write in a different location or at a different time – maybe you just need a fresh perspective.
4. Take a break – sometimes the best thing you can do for your writing is to walk away. Go to the gym. Play with the dog. Cook a fabulous meal. Have a ten minute dance party.
5. Talk it over with a writer friend – sometimes saying the words out loud may spark creativity and help you get back on track.

6 Tips for Finishing your Novel

Written By: Book Marketing International - Jun• 08•15

1. Give yourself a realistic timeline and break it down into small steps.
2. Outline your ideas – know where you want your story to go, but be flexible. Don’t be afraid to let your story surprise you.
3. Remove all distractions – get off the Internet, turn off the TV and your cell phone. Know what works for you.
4. Talk to other authors – you are not alone! Seek out writing groups, online support, don’t be afraid to speak to others about your book. They know what you’re going through.
5. Don’t look for perfection in every word – it’s only the first draft.
6. Revise, revise, revise. Let other people, such as critique partners and beta readers give you feedback. Hire a professional editor to help you polish the story.


5 Must Haves for Your Author Website

Written By: Book Marketing International - Jun• 03•15

1. Use the book cover and a catchy headline to attract readers’ attention and give an engaging book summary to pull them in.
2. About the Author. Let the readers know about “you” and give them an email address where they can contact you.
3. Testimonials. Get testimonials from people in the industry if it is a non fiction book, or send part of your fiction book to people to write critiques for you to use. People are pulled in if other people like it.
4. Social Media Connections. Make it easy for your readers to follow you on social media (Facebook, Twitter, LinkedIn). The more they are connected, the bigger your outreach!
5. Calls to Action. Let readers know where, when, and how to buy your book, and make it easy for them!