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BLOG | Langton

English-language Book Market Grows in China

Written By: Book Marketing International - May• 16•13

In both Hong Kong and China, the English-language book market is growing, big thanks to Jo Lusby, who launched Penguin in China eight years ago, and Peter Gordon, who is at the epicenter of the Hong Kong literary world. Both of these individuals are passionate about expanding the literary market in China and Hong Kong, and both of them agree that there is a definite market. Lusby’s says her approach to China is two-way: publishing books out of China as well as bringing books in. She has also worked to establish a literary translation-training program for translators between the Chinese and English languages. Gordon says most importantly, what they are working to do is to develop the infrastructure for a publishing industry in Hong Kong. 

An Author’s Marketing Made Her Book a Brand

Written By: Book Marketing International - May• 15•13

Helen Nathan, a mom of three and former wine-trade buyer, is now not only a successful author, she is the creator of her own brand name, which is worth four times more than the royalties of her book. Nathan had an idea about something she was passionate about–getting children excited about cooking–and through her own marketing, she has sold over 30,000 copies of her book, has multiple licensing deals, a huge selection of cupcake decorating paraphernalia, and a plan to create a worldwide children’s baking brand with a strong online presence and a TV show. Nathan set up her marketing plan before sending her books to agents, and having her own presence in this changing publishing world is what made her so successful, which is why Langtons International Agency set up the new company, Book Marketing International. We expect to see more success stories such as this!

Linda Joins Silvia Fishbaum at Czech Center New York

Written By: Book Marketing International - May• 14•13

Last night, Linda had the pleasure of joining friend and author, Silvia Fishbaum, at the Czech Center New York for a lecture given by Professor James Ward from the Department of History at DePauw University. Professor Ward spoke about Fr. Jozef Tiso, the president of 1939-1945 Slovak Republic and his involvement in the destruction of the Slovak Jewry. During the Holocaust, 60,000 Slovakians were murdered in the concentration camps, but descendants of this small European county won’t let this horrid time in history be ignored.

 

Linda has been working with Silvia to publish her novel, Jewess, which is a platinum best seller in Slovakia and is in its last editing stages for print in the U.S. Jewess follows Silvia’s family’s history and goes into detailed accounts of her mother’s time in the concentration camp and how her family’s faith and perseverance has allowed them to prevail in such a difficult world around them. Linda is excited to share Silvia’s beautifully written accounts of her childhood with America, and Jewess is a heart-touching novel that won’t soon be forgotten. 

Marketing Success Continues for The Dog-Gone Good Cookbook

Written By: Book Marketing International - May• 09•13

The Dog-Gone Good Cookbook (St. Martins Press, 2013) continues its marketing success as the wonderful book by nutritionist Gayle Pruitt, with photographs by Joe Grisham, has been featured on PetPav.com and The Social Dog Examiner! Yesterday, Cindie Carter from The Social Dog Examiner interviewed Gayle, and they released a signed copy The Dog-Gone Good Cookbook to one of their lucky subscribers. Fantastic reviews continue to come in, and PetPav says the book is, “Beautifully illustrated and the recipes are easy to follow.” Cindie says the book is, “My favorite new coffee table book (and my dog’s) also makes a wonderful gift for the animal lovers in your life.” Congratulations, Gayle! We are excited for the continued success of your book!

 

The Dog-Gone Good Cookbook is available at Amazon.com.

Why Not You? Publishing Dreams Do Come True

Written By: Book Marketing International - May• 09•13

Josh Hanagarne considers himself a simple man who loves a good book and his job at his local public library. But last week Josh experienced what many of us hope for: the day his book was published. Not only can he call himself a published author now, his book, The World’s Strongest Librarian (Penguin Publishing, May 3, 2013), debuted as one of Barnes and Noble’s Discover Great New Writers selections, one of Huffington Post’s most-anticipated reads of 2013, was featured in O Magazine, and was the subject of a great review in The New Yorker. Josh challenges his readers who have this same dream: Why Not You? He quotes, “Put your head down, go to work, and keep marching forward.” 

Amazon Buys Goodreads

Written By: Book Marketing International - May• 02•13

Amazon, the dominant place to buy books online, is buying Goodreads, the most visited book-sharing website. Though some worry that it is not right for Amazon to have the kind of power to target readers based off their reviews on Goodreads, others are supportive, thinking that it will be a great collaboration of finding and purchasing books. Co-founder of Goodreads, Otis Chandler, assures users that the management team will remain in place to guard the reviewing process of its 16 million members. 

Authors Turn To A New Publisher They Can Trust- Through Self-Publishing

Written By: Book Marketing International - May• 02•13

Not surprisingly with the changes which are occurring in the publishing industry today, the self-publishing trend continues, and more and more authors are turning into publishers themselves. Self-publishing is gaining credibility and gives the author the opportunity to receive 70% of sales over the 10-15% they receive working with a large publishing house. Self-publishing also keeps the control in the hands of the authors, who have often been frustrated about how traditional houses handle marketing and publicity. Some literary agencies have opened up avenues for self-publishing, however, self-published books are still not available on bookstore bookshelves.

Because of this growing need, Linda started Book Marketing International to help authors who want a faster turn around for their book to be published and to then offer them marketing to get their book known to their targeted audiences. 

Academy of Arts & Sciences elects new members

Written By: Book Marketing International - May• 01•13

We heard the Academy of Arts & Sciences just elected 198 new members, some of which in the literary division include the noble Martin Amis, Wendell Berry, and Paul Theroux. Out of the 4000 fellows, 250 are Nobel Prize laureates and 60 are Pulitzer Prize winners. We want to extend our congratulations to all! 

Maya Angelou home after hospitalization

Written By: Book Marketing International - May• 01•13

We are happy to hear that poet and author, Maya Angelou, has returned to her North Carolina home after a brief hospitalization. Her latest memoir Mom & Me & Mom (Random House, 2013) released in April, and the 85-year-old author is currently working on a poetry collection. 

The Ninth Annual PEN World Voices Festival

Written By: Book Marketing International - Apr• 23•13

From April 29th- May 5th, the ninth annual PEN World Voices Festival of International Literature will take place here in New York City. Writers from across the globe will gather to explore bravery in art, politics, and personal life as they join in discussions, one-on-one conversations, participatory workshops, and performances at venues across NYC.

To mention a few of the interesting events, the PEN Literary Gala will be held at the American Museum of Natural History, where Phillip Roth will be presented with the PEN Literary Service Award. Amongst the sessions there is a workshop with A.M. Homes, the celebrated novelist, screenwriter and artist. Noted philosopher and notorious obsessor Simon Critchley will share his fascination with memory theaters or you can grab a cup of tea with Maira Kalman, the literary legend. This is sure to be a fabulous event!